Social media has become one of, if not the most popularmarketing tool for business and yet it is still underutilised by many smallbusiness owners; particularly those in the service industry.
If you have a coffee business, you need to use social media!We’ve put together our top tips to help get you started.
1. Choose Relevant Platforms
With so many options to choose from it can be difficult toknow where to begin. Signing up to the social networks best suited to yourbusiness and its’ customers is a great place to start.
The most popular social media platforms are Facebook andTwitter and they are a must for any business.
Food and drinks businesses are also very visually orientatedand so sites like Instagram and Pinterest that are stocked full of fantasticimages, will specifically appeal to a foodie audience. Share a snap of yourlatest drinks creation or discount coupon to engage with and attract newcustomers.
The key here is to choose 2-3 relevant platforms where youcan focus your efforts, without being overwhelmed with the upkeep.
2. Encourage Reviews
Whilst customers can leave reviews on your Facebook page,specific review websites such as; Trip Advisor, Yelp and Google Reviews can befantastic tools for enticing new and return customers. Why not choose one andencourage each customer to leave a review by posting it to your social mediapages and asking them in store; you could even use posters/flyers to remindcustomers to review their experience.
3. Create a Personal Experience
The best performing businesses on social media, each havetheir own unique voice. They ditch the corporate stiffness and adopt afriendlier, human persona that’s much more attractive to your customers.
Social media should be fun. Share fun images and videos,take the time to chat and keep posts light and engaging.
It’s not enough to simply post regular content to yoursocial media platforms you need to actively participate with your audience.
Listen to what your customers have to say and respond.Whether it’s things they like or don’t like, what they’d like to see more of,drinks ideas or reviews. Taking the time to respond to each comment, review ormessage from your customers will help to increase customer loyalty and brandawareness.
5. Plan Ahead – Schedule Your Posts
As a business owner, chances are you’re asking yourself howyou’re going to add social media to the long list of things you already have todo each day, am I right?
Not to worry, social media scheduling tools like Hootsuite,Buffer and Sprout Social allow you to schedule posts to social media in advance.Hootsuite also provides an all-in-one interface that allows you to scheduleposts and reply to customer comments/notifications from one screen.
What are you waiting for? Take your coffee business to newheights today.
Do you already post on social media? Share yourfavourite social channels with us on Twitter @CoffeeMastersUK