It’s easy to throw around the words ‘organic’ and ‘ethical’ with regards to coffee nowadays, but what do these words actually mean? At Coffee Masters, we sell Fairtrade filter coffee, Fairtrade coffee beans and triple-certified coffee beans – and we think it’s important for our customers to know exactly what these terms mean and who we’re accredited by.
Fairtrade was originally conceived as a way to fight back against the injustices of conventional trade, which discriminate against the poorest and the weakest producers of some of the world’s most important natural products. Companies must pay agreed prices which are above the market average, enabling the farmers and producers of resources like coffee greater control over their trade, and a better life for themselves and their families.
Fairtrade helps to provide fair and decent working conditions for all farmers, with enhanced sustainability policies and an improved production environment. More than 500,000 farmers in developing countries benefit from the Fairtrade movement, which conducts inspections to verify all standards are being met, and works to improve contract consistency and general quality of life for third-world producers.
If you’re passionate about Fairtrade, why not check out our Fairtrade coffee blends?
The Rainforest Alliance
Founded to conserve biodiversity and secure the future of rainforests across the world, The Rainforest Alliance has helped to transform land-use practices, business practices and consumer behaviour in some of the globe’s most endangered environments. Helping people and the environment prosper together, rather than at the expense of one another, The Rainforest Alliance help to ensure that it’s profitable for businesses and communities to keep forests standing. Workers are properly trained and enjoy safe conditions, quality health care, proper sanitation and housing.
The Soil Association advocates organic standards and principles across a range of areas, including farming, animals and textiles. The class ‘organic’ food as a product that has been made using environmentally and animal-friendly farming methods, and accreditation from the Soil Association certifies that the above criteria have been met in the production of a certain resource.
Being triple-certified means that a product has been accredited and endorsed by all three of the above organisations. One of our coffee products has achieved this coveted status, proving beyond all content that it is one of the most ethical, eco-friendly and sustainable products around.